Fractional Head of Strategy
Esther has served in leadership teams in several professional services firms: from marketing, communications & PR agencies, to product & service design consultancies, innovation, strategy & management consultancies.
Her experience has afforded her a unique insight into managing and building best-in-class firms that serve their clients effectively, maintain a sustained pipeline, build and retain talent.
An engagement may include:
initial Agency Audit
Strategy design sessions
Proposition, Product & Service design
Pipeline design and management
building Marketing & Sales operations
continuous Change management
interim Strategy Audits
Looking for advice and support to grow your practice?
Programs I run with professional services clients
Growth Strategy Design Sprints
Are you a principal or partner in a maturing or growing professional services firm? Are you struggling to see where your growth lies and what to do to realise it? Is your team working heads down to satisfy client needs, without time to think strategically about positioning? Take a few days out of your busy schedule to work on your business.
Ecosystem Design Programme
Are you a leader with fingers in many pies? Are you attuned to your local ecosystem and actively participating in adjacent ventures, causes or projects? Navigating that complex environment an hat swapping can be daunting and draining. How do you know you’re doing the right things that will enhance your personal and business profile? And how do you make the most of the value created by your business for your clients, stakeholders, team and partners? In this programme I have codified approaches to help you see the forrest again. See the opportunities, drop the barriers and make take steps to maximise and amplify value from different sources.
Sustainable Pipeline and Sales Operations
Do you know your ICP from your KPI? Are you differentiating between business development and account management? Is your client portfolio experiencing a lot of churn or do you rely on a few big clients? Building a business development and sales function is key to a healthy professional services firm. Start here to get a handle on the diffuse function of inbound and outbound sales.
Agency to Consultancy Change programme
Are you an agency looking to increase your margin and accelerate growth? Are you tired of charging for hours spent and ready to charge for value created for your clients? Consultancies consistently outperform agencies. There are opportunities for you to capitalise on – if you can manage the change that is required for this shift.
Guides & Toolkits – tried, tested and researched:
Fit for purpose Organisation Guide
Are you looking to optimise your professional service processes and increase your operating profit? Do you need to find your business’ centre again, assess your core capabilities and identify the value you bring to your clients? Are you undergoing a shift and don’t know where to begin restructuring your team and operations? Start here by looking at benchmark operating models across a number of different professional services providers in the business, strategy, management and design space and build your fit for purpose firm.
Guide to Portfolio Strategy & Design
Do you have a portfolio of products or services? Have you taken the time to understand the landscape you operate in and if your portfolio capitalises on opportunities? Do you know where to place your bets for the future and how to deploy your resources? Have you asked the right questions to unlock growth and innovation? Learn how to segment your market and how others do it. Find the right path for your business through your landscape.
Guide to Strategic Service Offerings
Are your services becoming more commoditised? Do you charge for time, but would rather charge for value? Are you looking to offer more high-value and high-margin service offerings to your clients and customers? My guide to strategic service offerings will help you leverage your core capabilities and become an indispensable strategic partner to your clients.
Guide to Dynamic & Value-Based Pricing
Are you struggling to protect your margin? Do you find yourself delivering products and services below market value? Learn how to find the sweet spot between your business and your client’s buying power. Improve your proposal approaches and get paid your worth.
The Professional Service Firm Audit
Do you feel your business isn’t performing to expectations? Are you struggling to locate where the problem might lie? Use the audit guide to help you assess the effectiveness of your delivery, the attractiveness of your service offering, your pricing and proposal strategies, and much more. Design the business you want with intent.
