Esther Steiner is a senior strategy advisor based in Edinburgh.
“I work with start-ups, scale-ups SMEs and corporates. I enable growth, change and transformation by combining design with business – the secret ingredients to strategy.“
Areas of Expertise
Strategic Design, envision the future and pave the way towards it.
The Design of Strategies is as much a creative as rational activity. Strategy is part ‘imagining the future’ and part ‘using data to learn from the past’. The process of designing strategy requires equal measures of creativity in generating hypotheses, and rigorous evaluation of those.
Change & Transformation, with people and for the bottom line.
Design Driven Transformation embraces the paradoxes and ambiguity in organisations where economic interest can clash with the organisation as a social entity – also knows as ‘innofficiency’. To realise value, not only do systems need to change, but also ways of working, culture and processes.
Capability & Operations, unlock enablers for growth.
A key part of growth, change and transformation as a result of strategic shifts is building operations, upskilling and enabling people within the organisation. Engaging with audiences in a user centred manner can enable strategy and change, while reducing turnaround and retain knowledge.